A Safe Haven for Scattered Minds
If you’ve ever felt scattered, mentally foggy, or overwhelmed by too many thoughts and tabs, both in your mind and your browser, you’re not alone.
For years, our founder struggled with ADHD. For them, focus wasn’t just about productivity, it was about finding peace in their own mind. And for a long time, that peace felt out of reach.
From Struggle to Clarity
Since the third grade, ADHD had shaped much of our founder’s life. They battled focus issues, emotional swings, and a constant sense of underachievement.
Medication helped them get through school, but it came at a cost, leaving them detached, irritable, and disconnected from themselves.
They wanted something that worked with their mind, not against it.
Building a Better Way
In 2017, our founder began researching natural compounds that could support attention, memory, and calm without relying on stimulants. After years of testing and refining, they developed a nootropic blend that allowed them to manage ADHD naturally and eventually step away from pharmaceutical medication.
When friends noticed the change and asked about the secret, one thing became clear: most people don’t want to juggle eight different supplement bottles or manage a complicated pill routine.
That’s when the idea for FOCUS FIRST was born.
The Birth of VITARA
In 2025, our founder and his wife, a creative and entrepreneur who shared the same passion for mental wellness, decided they had something to offer the supplement space. They too had faced burnout, brain fog, and the mental chaos that comes from juggling too much without clear direction.
Together, they founded VITARA with a shared mission:
To make effective mental support simple, sustainable, and accessible.
They envisioned FOCUS FIRST as more than a supplement, it was a way to help people feel focused without pressure, clear without crashes, and calm without sedation.
Introducing Focus First
After years of research and refinement, the team created FOCUS FIRST, a daily nootropic designed to enhance cognitive performance naturally and gently.
Each capsule combines four powerful, research-backed ingredients:
Alpha GPC – Fuels attention and memory through acetylcholine support
GABA – Calms mental noise and promotes clarity under stress
Lion’s Mane Mushroom – Supports long-term brain health and neuroplasticity
Ginkgo Biloba – Improves circulation for sustained alertness and mental energy
The result? A cognitive formula that supports focus, memory, calm, and clarity without caffeine, sugar, or synthetic fillers.
How It Feels
Users describe FOCUS FIRST not as a “boost,” but as a shift.
It’s not wired, it’s clear.
“Like your brain finally has room to breathe.”
“Like your to-do list isn’t intimidating anymore.”
“Like your thoughts finally line up.”
That’s the feeling our founders wanted to share.
Just the Beginning
FOCUS FIRST gave our founders control of their minds, and their lives. Now, through VITARA, they’re helping others do the same.
We’re not here to fix your brain.
We’re here to support it gently, effectively, and every day.